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Using data mining to model market reaction to corporate earning announcements
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Using data mining to model market reaction to corporate earning announcements
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Description
Identifier
Thesis
2241
Author
Gu, Judith Y., 1970-
Title
Using
data
mining
to
model
market
reaction
to
corporate
earning
announcements
Publisher
Central Connecticut State University
Date
2012
Resource Type
Master's Thesis
Notes
Investor
community
and
stock
market
watch
companies
'
earnings
report
closely
as
earnings
report
is
the
most
essential
fundamental
barometer
of how
financially
healthy
a
company
is
.
All
public
companies
announce
earnings
every
quarter
, and the
stock
market
scrutinizes
their
revenue
(top
line)
,
net
income
(bottom
line)
and
future
economic
guidance
.
Investors
also
read
into
fine
details
including
words
and
tones
that
management
uses
at the
earnings
conference
call
. These
numbers
are
immediately
compared
to "
market
consensus
". If a
company
misses
consensus
,
it
most
likely
will
underperform
its
peers
and
general
market
massively
. If the
company
beats
consensus
,
it
will
most
likely
outperform
.
However
, to
profit
from
earnings
events
is
not as
simple
as "to
buy
the
winners
and
sell
the
losers
". To
begin
with,
prices
make
"
gap
move
" on the "
earnings
move
day
"
-
i.e
. if the
company
misses
earnings
significantly
,
it
may
drop
10%
on the
open
and
leave
investors
no
opportunity
to
sell
the
company
and
profit
from the
first
10%
move
. On the
other
hand
, if the
company
beats
consensus
,
price
likely
will
jump
before
market
opens
and
make
it
very
expensive
to
buy
the
winners
. The
question
now
becomes
:
given
the
stock
has
already
made
big
moves
on
earnings
day
, should
investors
keep
chasing
the
momentum
or should they
bet
on a
reversal
of the
big
move
hoping
that the
market
has
overreacted
? This
paper
is
going
to
elaborate
on a
strategy
that
buys
and
sells
shares
around
their
earnings
-
a
long
/
short
portfolio
to
trade
"
earnings
surprises
". The
method
employed
by this
research
is
to
define
what
constitutes
"
earnings
surprise
"
-
the
trigger
of
putting
on a
trade
.
It
then
conducts
a
comprehensive
back
test
trading
strategy
for
3,000
companies
'
earnings
events
over
the
last
4
years
to
prove
validity
of the
strategy
.
Optimization
from
different
factors
that
might
have
impacted
the
strategy
will be
analyzed
in
detail
and
CART
analysis
from
R
statistical
software
package
will be
applied
to
find
out
the
factor
that has the
biggest
impact
. The
conclusion
is
that there
is
a
short
term
momentum
drift
after
earnings
events
and
trading
the
drift
systematically
can
yield
a
profitable
return
Subject
Data mining
Finance -- Mathematical models
Department
Department of Mathematical Sciences
Advisor
Larose, Daniel T.
Type
Text
Digital Format
application/pdf
Language
eng
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