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Social media policy development for New England law firm: an evaluative approach
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Social media policy development for New England law firm: an evaluative approach
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Description
Identifier
Spec
14
Author
Robertson, Elizabeth A., 1985-
Title
Social
media
policy
development
for
New
England
law
firm
: an
evaluative
approach
Publisher
Central Connecticut State University;
Date of Publication
2011
Resource Type
Special Project
Abstract
Social
media
has
become
popular
for
both
personal
and
business
use
.
Employees
are
increasingly
using
blogs
and
social
networking
sites
.
Companies
are
utilizing
social
media
for
marketing
and
advertising
as
well
as for
connecting
with their
publics
. The
benefits
of
sites
such
as
YouTube
,
Facebook
,
Twitter
,
Flikr
and
blogs
are
increasing
for
businesses
.
However
,
so
are the
risks
. The
need
for
company
social
media
policies
has been
documented
.
Alice
Harrison
of the
Public
Relations
Society
of
America
states
that
such
a
policy
is
crucial
because
a
“well-constructed
policy
ensures
that the
organization
is
speaking
with a
unified
voice”
(Harrison
,
2010
,
p.1)
.
Because
companies
are
using
social
media
more
often
now
to
communicate
with their
publics
,
it
is
imperative
that they
recognize
the
risks
. The
issue
is
that there
is
little
consensus
about
how these
policies
should be
written
, what they should
include
and what they should
avoid
. As
social
media
is
a
new
field
,
companies
are
having
difficulty
defining
policies
for
employee
use
of
social
media
because
its
“prevalence…can
give
rise
to
employer
liability”
(FindLaw
,
2011
,
p.1)
.
Businesses
must
focus
on the
development
of an
effective
social
media
policy
. The
purpose
of this
special
project
is
to
use
research
on
social
media
policies
to
evaluate
one
firm’s
current
policy
and to
develop
for them a
set
of
social
media
guidelines
. The
firm
chosen
is
a
New
England
law
firm
based
. The
guidelines
will
cover
both
work-related
use
of
social
media
and
off-site
personal
use
of
social
media
.
Formative
evaluation
will be the
methodology
used
to
identify
specific
needs
, as
well
as to
develop
a
set
of
recommendations
.
Formative
evaluation
applies
because
the
firm
currently
Running
Head
:
Social
Media
Policy
Development
3
has an
electronic
communication
policy
in
place
. The
research
will
evaluate
that
policy
against
legal
precedent
and
best
practices
. A
communication
plan
for
informing
and
training
employees
on this
policy
will also be
developed
. The
firm
must
not
only
implement
an
effective
social
media
policy
but
must
also
educate
its
employees
of the
policy
and its
limitations
.
Employees
must
be
aware
of the
consequences
their
actions
can
potentially
cause
for the
firm
, as
well
as for them.
Subject
Social media
Department
Department of Communication
Advisor
Koteen, Lois
Type
Text;
Digital Format
application/pdf
Language
eng
OCLC number
804653160
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