Log in
|
Help
|
English

English

Engish-Pirate

한국어

Search

Advanced Search

Find results with:

Add another field

Search by date

to

Searching collections:

CCSU Theses and Dissertations

Add or remove collections

Home CCSU Theses & Dissertations A campaign design for a gourmet salad dressing company / Rebecca E. Soechtig

Reference URL

Share

Add tags

Comment

Rate

To link to this object, paste this link in email, IM or document

To embed this object, paste this HTML in website

A campaign design for a gourmet salad dressing company / Rebecca E. Soechtig

View Description

Download

small (250x250 max)

medium (500x500 max)

large ( > 500x500)

Full Resolution

Print

you wish to report:

Your comment:

Your Name:

Submit

Cancel

...

Back to top

Powered by CONTENTdm®

Select the collections to add or remove from your search

A

B

C

D

E

F

G

H

I

J

K

L

M

N

O

P

Q

R

S

T

U

V

W

X

Y

Z

Select All Collections

C

CCSU Student Publications

CCSU Theses and Dissertations

G

GLBTQ Archives

M

Modern Language Oral Histories

O

O'Neill Archives Oral Histories

P

Polish American Pamphlets

T

Treasures from the Special Collections

V

Veterans History Project

OK

Cancel

Identifier	Thesis 1547
Author	Soechtig, Rebecca E
Title	A campaign design for a gourmet salad dressing company / Rebecca E. Soechtig
Publisher	Central Connecticut State University
Date	1999
Resource Type	Master's Thesis
Notes	Back Alley Gourmet is an emerging company that produces gourmet salad dressings. It is founded and conceptualized by Chef Hans, a European-trained chef who worked in some of the top hotels in Germany. As a young man in his early twenties, he came to the United States with the dream of owning and running his own restaurant. A quaint little New England farm home that was off the beaten path, was converted into a restaurant where Chef Hans fulfilled his dream. As a restaurateur he founded the idea of an hors d'oeuvres table which included a multitude of hot and cold appetizers, such foods as vegetable salads, picked items, seafood and pasta items, all of which were complimented by his unique salad dressings. This was the inspiration for Back Alley Gourmet. The design is based on the feel of late 19th century extravagance that was present in both Europe and America. The colors chosen are similar to colors used in the fin de siècle period of that era. The golden brown tones reflect a deep, rich, sophisticated feel set off by bands of color to distinguish one dressing from the other. The silhouetted female, unique font, colors, orientation and stylistic era is used to create continuity and bring about the feeling of richness and extravagance so as to attract the niche market of middle to upper class professionals. The name itself, Back Alley Gourmet, was chosen because it represents the concept of the hidden jewel, the undiscovered, that which is tucked in a corner that only the few, that are daring enough to venture into the unknown, are aware of.
Subject	Web sites -- Design Web site development industry Internet industry
Department	Department of Art
Advisor	Vial, Susan G.
Type	Text
Digital Format	application/pdf
Language	eng
OCLC number	42455215
Rating

Find results with:

Searching collections:

Home CCSU Theses & Dissertations A campaign design for a gourmet salad dressing company / Rebecca E. Soechtig

A campaign design for a gourmet salad dressing company / Rebecca E. Soechtig

Description

Tags

Comments