Pharmaceutical industry -- United States; Drugs -- United States -- Marketing
The Pharmaceutical Industry spends billions of dollars each year advertising their products to consumers, often via direct-to-consumer advertising (DTCA) on television, radio, and the Internet. This level of prescription drug promotion has...
Although textbooks are vital components to a college education, their value to their owners often fades at the conclusion of a course, when students must purchase the books for their next set of courses. The traditional options available to...
This thesis is both a study in graphic art as well as basic commercial advertising. Presented here is a promotion for a hypothetical trade organization which benefits large format print professionals. An 8 page booklet discusses the organization of...
This thesis is a study in graphic art as well as the basics of commercial advertising. It is in the form of a CD-ROM. Presented here is a promotion for a hypothetical travel agency which deals with travel to Puerto Rico. The work focuses on the...
Social media has become popular for both personal and business use. Employees are increasingly using blogs and social networking sites. Companies are utilizing social media for marketing and advertising as well as for connecting with their publics....
The purpose of the project is to create the best marketing model that can be used to predict future sales. This project will be based upon a data set that includes market research data. We will be using multiple tools and data mining techniques to...
Media images are extremely powerful forces in modern American society. These images with which we are constantly bombarded by living in a capitalistic society can without a word portray to millions messages of prejudice, love, hate, happiness,...
